[Montgomery, AL] — The Alabama Community College Conference (ACCC) is excited to announce a new partnership with Genesee Nutrition, a performance-focused nutrition company based in Evergreen, Colorado, aimed at enhancing the 2025-26 ACCC championship experience by providing student-athletes with high-quality, performance-focused nutrition bars.

As an Official Sports Nutrition Partner of the ACCC, Genesee Nutrition will supply the ACCC with its great-tasting nutrition bars, packed with 20 grams of protein and formulated to support athletic performance, training, and post-game recovery, for distribution to teams and student-athletes competing at ACCC championship tournaments. The partnership is designed to reinforce the ACCC's commitment to student-athlete wellness both on and off the field.

"The ACCC is thrilled to partner with Genesee Nutrition as we continue to elevate the Conference through partnerships that will assist our student-athletes and members" said Dean Myrick, ACCC Commissioner. "Providing a great nutritional product to our student-athletes at championship events will help them perform at the highest level, while the opportunity for our members to partner with Genesee and take advantage of discounted pricing will be a huge benefit to them throughout the school year."

ACCC member colleges will also be able to participate in Genesee Nutrition's collegiate partner program where the company supplies college athletic departments with its elite protein bars for teams and athletes while also providing discounted pricing to replenish team inventories.

"Genesee Nutrition is proud to align with the Alabama Community College Conference," said Genesee Nutrition CEO Will Carr. "This partnership represents our continued mission to empower student-athletes with clean, elite nutrition—supporting their goals, fueling their passion, and helping them rise to every challenge."

The ACCC joins a growing list of collegiate conferences and athletic programs teaming up with Genesee Nutrition as the company expands its collegiate partner program nationwide.

Founded in 2021, Genesee Nutrition is dedicated to supporting collegiate athletes nationwide in their pursuit of peak performance. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary's University, University of Mobile, and collegiate conferences like the Frontier Conference and KJCCC.  

For more information about Genesee Nutrition and its products, visit www.geneseenutrition.com.


About Genesee Nutrition

Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free. 

Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.

To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.